The future of mobility after COVID-1918 September 2020
As a business that is focussed on delivering world-class digital solutions to the automotive industry, we’re not just looking at current e-commerce trends, we’re looking at the future of the whole industry and how people will use mobility solutions.
When Deloitte recently published their report “The futures of mobility after COVID-19 - Scenarios for transportation in a post coronavirus world” we were keen to see what their research had unearthed that might help our clients prepare for the future.
With shifts in mobility already underway before the global pandemic began, the researchers looked at different scenarios that might play out in the months and years to follow.
Although the research refers to more than just automotive industry as we know it (dealerships and manufacturers selling cars to the public) and looks at Mobility as a Service, electric scooters and public transport, there’s a lot that’s relevant to us.
The whole report is worth reading if you are interested in how transportation is changing around the world, but key questions that will have an impact on dealerships and cars sales are:
- How will public transport systems cope with social distancing?
- What will happen to shared mobility?
- How many people will replace trips with virtual meetings and ordering goods online?
With their research partners, Deloitte has mapped out a number of scenarios ranging from the virus disappearing within a short space of time to it lasting for years to come with more severe economic consequences.
Picking from across the scenarios, there are some key concepts that come up that may already be being felt by dealers from across Europe:
- Cities accelerate their move to ban cars and increase the prevalence of cycle lanes
- Conversely, demand for self-driving vehicles grows in demand from those who can afford to swap out public transport
- R&D money and confidence move away from the electric revolution with OEMs sticking to what they know works and delaying the shift away from fossil fuels
- Tech companies, rather than OEMs take more charge of the self-driving revolution changing the future opportunity for dealerships
- With more goods being ordered online, there’s a shift in demand from cars to commercial vehicles for ‘last mile’ transportation
- Demand rises for smaller + electric cars for those who want to travel into cities and do not want to shared transit options
These key points come from across the four scenarios explored by the researchers, but there does seem to be a consensus that demand for share public transport will decrease and that there will be even more commerce shifted to online.
From SilverBullet’s point of view, there is a clear case that more buyers of all goods will shop online in the future, including those looking for cars and commercial vehicles. This means dealerships will be competing more against other dealers from across the UK, not just those local to them. Having a world-class website and eCommerce solution has never been more important.