Location, Location, Location!

18 July 2019

The Importance of Search Listings


More importantly, the platform retained its conversion rate, producing an overall 26% increase in enquiries, which confirms that your singular goal should be to increase sessions to your SilverBullet platform.


There is a general assumption across the digital automotive retail industry that the transactional ‘bottom of the funnel’ CTAs should be left for used car detail pages. However, our research demonstrates this isn’t the case. By adding the ‘Build Your Deal’ CTA to the search listing pages you can increase viewings by up to 50%.

Change in visitors to SilverBullet with and without CTA on used car search listing results

More importantly, the platform retained its conversion rate, producing an overall 26% increase in enquiries, which confirms that your singular goal should be to increase sessions to your SilverBullet platform.

Let’s Play Word Association!

Having conducted an intense user lab on the different permutations for the CTA button, here’s what your customers might associate with certain terminology:

  • Personalise - Closely associated with softer finance quotes and invitations to treat
  • Configure. Closely associated with a new car configurator, rather than finance toggling
  • Build. Closely associated with construction of a transaction
  • Deal. Strongly associated with a transaction at the bottom of the funnel

The importance of what your customers might associate with certain terminology in CTAs

Overall, the feedback returned that ‘Build your deal’ is the most accurate representation of the service the platform is intended to perform.

To discuss CTAs and other session or conversion improving metrics, please contact a member of our team today. 

Website - silverbullet.co.uk
Tel - 0333 123 1262
Email - hello@silverbullet.co.uk

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