heycar partners with SilverBullet

10 July 2020

heycar partners with SilverBullet

SilverBullet is excited to announce our latest partnership with used car platform heycar.

Working with an international start-up with huge ambitions within the UK automotive sector has been great and we are looking forward to building on this in the future.

Many thanks to the team at heycar for the following joint press release:

 

heycar is driving change in the used car market by giving more customers the power to purchase online - through a partnership with leading automotive technology supplier SilverBullet.

As the industry faces widespread upheaval due to the coronavirus crisis, heycar found a third of its users now expect to be able to buy a vehicle from the comfort of their own home.[1]

By adopting SilverBullet’s ecommerce solutions, heycar visitors can now benefit from the ability to complete more of their purchases online.

The partnership allows customers to get all the paperwork out of the way before setting foot in a dealership including reserving the car of their choice, applying for finance and getting a part exchange quote.

Used car marketplace heycar has over 3,700 dealerships on its network. This is the first step of a wider strategy with which heycar seeks to support customers in completing more of the car buying journey seamlessly online.

Retailers who already benefit from the SilverBullet product on their own website can now achieve the same results through the new and disruptive heycar platform.  According to SilverBullet, retailers who utilise their ecommerce solutions see finance penetration rates as high as 90%.

With negotiation removed from the process consumers report a more enjoyable experience while the margins are higher for the retailer. At the same time there is a significant reduction in cost of sale as consumers complete the deal themselves alongside increased CSI scores as they enjoy full transparency and control over their deals.

Brook Bishop, Head of Strategy  at heycar comments: “The coronavirus crisis is accelerating change across the used car market. We’re determined to be at the forefront of this and it’s great to have SilverBullet as our first partner in this. Our customers are telling us they want to be able to purchase vehicles online, and our new and improved platform will allow many to do just that, by completing their part-exchange and finance arrangement from the comfort of their own home before setting foot in the dealership. This is the first step in realising our wider e-commerce strategy, which we’re working on with multiple partners, and we’re delighted that SilverBullet are working on this with us.”

Hamish Livingston, Commercial Manager from SilverBullet comments: “heycar shares our outlook that technology is transforming the used car marketplace.

“Our powerful software solutions allow the industry to meet changing consumer demands head on.

“We’re immensely proud to join forces with heycar to help drive this change.”

[1] heycar survey of 707 website visitors between June 1 and June 2

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